Allow buyers to go through with their agent. Try to establish an at-home atmosphere
(using soft music, etc..). Also, don't forget that the pet you love so dearly isn't
the best salesperson for your home! Try to find a relative or friend to care for
your pets when showing.
The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic
work that will significantly enhance the salability of the property. Marketing includes
the exposure of your property to other real estate agents and the public. In many
markets across the country, over 50% of real estate sales are cooperative sales;
that is, a real estate agent other than yours brings in the buyer. Your agent acts
as the marketing coordinator, disbursing information about your property to other
real estate agents through a Multiple Listing Service or other cooperative marketing
networks, open houses for agents, etc. The REALTOR¨ Code of Ethics requires REALTORS¨
to utilize these cooperative relationships when they benefit their clients. There
is a misconception that advertising sells real estate. The National Association
of REALTORS¨ studies show that 82% of real estate sales are the result of agent
contacts through previous clients, referrals, friends and family, and personal contacts.
When the property is marketed with the agent help, you do not have to allow strangers
into your home. Agents will generally pre-screen and accompany qualified prospects
through your property.